"I'll try."
Can you think of a more maddening phrase in business and in life?
While there are contenders -- such as "I think not;" "I could be wrong;" "just give me a while to think about it;" and "perhaps we should get the group together to discuss" -- to me "I'll try" is the biggest hedge in the human lexicon. If you are on the receiving end of an "I'll try," does it inspire confidence in a positive outcome? While I don't usually put much stock in the quotes of imaginary movie characters, Jedi master Yoda nailed it in "The Empire Strikes Back": "Do or Do not. There is no try."
Business owners are an optimistic lot, generally. They have to be to continue moving forward in their businesses in the face of continuing changes in customer preferences, competition, regulation, employee attitudes, etc.
The only constant in business, a CEO said at a recent TAB board meeting, is change, and "change drives growth."



