That's a new take on the old stock market adage about higher prices being driven by "more buyers than sellers." And both are just a wag's way of saying, "Who knows?" (And if the pros don't really know, it's time to find a new game.)
So how does this relate to your business? In two ways:
- You cannot afford NOT to know why more customers are not buying -- unless you are on Wall Street and get paid whether your customers buy or sell or by simply fleecing your herd. If you are guessing, you are losing market share. And in today's environment, that's a death sentence.
- You cannot afford to be pessimistic. If your head is full of dark thoughts, that storm will consume you and your business. See item #1, above.
- Some continue beatings until morale improves.
- Some use a Reality Distortion Field.
What's your coping mechanism? How do you stay focused on the positive?