Get out and dance

An active web-marketing capability is not a luxury or an elective...it is a necessity, a utility, like heat or electricity.  I meet business owners everyday who are still "trying to figure this social media thing out."  A few are still debating whether they need a web site.  It's like shy adolescents at a school dance:  standing on the sidelines watching others have all the fun.  Ladies, Dudes:  You've got to get on the floor to score!