The movie Glengarry, Glen Ross was on TV recently. I watched for a few minutes. I always do when I spot it. It's like a roadside accident; disturbing, yet hard to avert your gaze.
The most famous
scene in the film is when Alec Baldwin's character comes to "motivate" the under-performing sales team. "Always be closing," he spits. "Coffee is for closers," he sneers. It is the epitome of the "man-up," high-pressure school of sales. It resonates because we recognize and empathize with both sides of the dialogue. I guess that's why the
play won the Pulitzer Prize.
"I need to increase sales," is the most common refrain I hear from business owners and CEOs. They are constantly looking for the magic bullet: the system or process that will tap the revenue gusher that they know is just a little further beneath the surface.
Just keep drilling.
There's a reason that only politicians are
trusted less than salespeople, according to one of the leading sales training organizations.
Do your customers or prospects respond to being accosted, being stalked? Do you? Can't you just picture the stereotypical
"bad" salesperson?