Staying afloat

From the time we are young we are schooled in the necessity to persevere.  Parents, teachers, clergy, classic literature and popular culture all channel adages and aphorisms designed to inculcate the idea that if you just keep at it, all will eventually work out in your favor.  

In other words "soldier on."  

Perhaps one of the most famous quotes on the subject from my boyhood was Vince Lombardi's motto: "Winners never quit and quitters never win."  We've written about overcoming failure as an ingredient in the recipe for success on a couple of occasions ourselves, including this post.

We all want to be winners in life, whatever our personal definition of that term may be.  Lost in the sea of exhortation though is practical, actionable advice:  "How do I do that?" Science shows that it is much more than simply the power of positive thinking.



In his book, "To Sell is Human," author Daniel H. Pink notes that whether or not the job title includes the word "sales," the vast majority of us humans are selling in some form or fashion -- moving others to take an action.   Pink lays out the attributes of a successful human "salesperson," and examines what psychologists and social scientists say are the three components of one of them: a characteristic that Pink calls "buoyancy."

1. Interrogative self-talk:  We all talk to ourselves.  Pink writes that science shows that the best internal conversation is not necessarily positive self-talk (I am the best) but one that allows for questioning in building or reinforcing a belief (Can I do this?), and "inspire thoughts about autonomously or intrinsically motivated reasons to pursue a goal."  Think more "Bob the Builder," than Tony Robbins.
2. Positivity ratios: Positivity is incredibly important in moving people to take action.  In his book, Pink quotes researcher Barbara Frederickson saying: "Positive emotions...broaden people's ideas about possible actions, opening our awareness to a wider range of thoughts and...making us more receptive and more creative."  Negativity is important too, judiciously and appropriately applied.  The perfect ratio for success?  3:1.
3. Explanatory style: How you interpret events and explain them to yourself is a critical success factor.  Those with a more optimistic view of setbacks ("it's just temporary") have significantly higher success rates than those with a more pessimistic view.  Scholar Martin Seligman says "flexible optimism -- optimism with it's eyes open," is a key to what Pink calls "tough-minded buoyancy -- the proper balance between downward and upward forces."

Pink writes that "staying afloat in an ocean of rejection is [an] essential quality of moving others." I say it's an essential quality of success in all things.

Carry on.

It's magic

A few months back, we wrote about optimism and pessimism and the need for a small business owner to have a pragmatic view of his or her world.

Fixating on the bigger picture -- that is the macro environment -- is often more valuable as personal entertainment than it is productive for your enterprise.

Everyone lives in the same macro environment.  It suits some; doesn't thrill others.  The difficult job you have is to figure out how these big picture issues do, will or won't affect you and organization, without letting your personal preferences and interests color your judgement.

It's a hard task.  There are many cognitive biases that we all succumb to from time to time.  Here's a link to a list of 61 of them. 

Which gets us back to positive thinking, or rather, rational pragmatic thinking.  How do you check your own work, so to speak?  In a recent article, The Danger of Positive Thinking, Geoffrey James offers some tips for preventing a lapse into magical thinking:

Winners and...

35 years ago (I can't believe I just typed that phrase) I coached little league baseball. My youngest brother was a player and somehow I ended up running the team, and did so for several years, until he stopped playing.

I now find myself coaching (and thankfully not running)  little league baseball for my youngest son.  Talk about a time warp.  Personally, I find that I don't jump to the left like I used to.

While it is still baseball, it is a completely different world, as one would expect three and a half decades later.  There are many reasons, and they seem to me to condense down to two:  expectations and performance.

The players' expectations are high, but that has always been so.  The kids are eager to emulate their favorite pros and do so down to how they set themselves in the batting box or wear their caps in the field.  Many kids are decked out in brand-name gear and while the brands have changed, the debate over which is better and worn endorsed by which major leaguers is timeless.

Parental expectations are high, as well, but a little less innocuous.  They are eager for their kids to do well, of course, but parental pride and support is to be expected, if not always a given.  The difference I've noticed is that their desire to see Johnny/Sally excel comes with an expectation that their progeny will or should not fail.  This belief is manifested in what some call the "everyone gets a trophy" syndrome.

Deja vu all over again

Two great American pastimes intersected this past weekend:  weather prognostication and football, in the forms of Groundhog Day and Super Bowl Sunday. 

Both are now spectacles that have evolved far beyond their humble beginnings.  Regarding the Super Bowl, I am always awed by the sheer magnitude of this often-not-so-special event.  Some big facts about the 2013 Super Bowl:

• 7.5 million TVs will be bought for the game.
• Nearly $4 million will be spent per 30-second ad during the game.
• 1.2 billion chicken wings will be consumed and 50 million cases of beer will be quaffed.
• 2 billion gallons of water will be used to flush those wings and beer away.
• 7 million people will call in sick on Monday

Groundhog Day is a less over-the-top affair, even in Punxsutawney, and whatever the predicted outcome.  Whether early spring or more weeks of winter, February 2nd heralds repeated opportunities to catch one of my favorite movies, Groundhog Day.  It's a classic American business morality tale.

Out of the bowl*

Congratulations.

Your business is finally back on a growth track, after several years of struggle.  Sales are not only improving, they are accelerating.  Some hiccups month-to-month, but the trend line is steepening and extending.

Your increased profits have allowed you to finally move ahead and expand the range of products and services you offer.  Your customers are reacting happily, buying more often and spending more per transaction.  It's a virtuous circle.

Employees are happy.  They are getting profit sharing bonuses and those bonuses are increasing as the business performs.  You've installed the systems and processes to give them the autonomy to do their jobs without being micromanaged.  You trust their judgment -- you have to, because you're now so large that you couldn't do their jobs even if you wanted to.  In fact, there's several people you didn't hire yourself; your managers did.

Failures and other success stories

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It took Thomas Edison ten thousand tries to perfect the light bulb.  It’s a, if not the, classic story of overcoming failure through perseverance.

But the reality is that the founder of GE had resources unavailable to most private business owners today.  It begs the question:  how many failures can you afford before you get it right?  Certainly, it's far less than old Tom.

Failures are part of business, and life.  If we are smart, we learn from them. If we are not, we are soon out of business, and sometimes out of life. 

But let's not dwell on the negative.   There are plenty of motivational and instructional quotes on the value of trying but failing, one of my favorites being "A man's errors are the portals of discovery."

If failures are inevitable, can we minimize their occurrence and impact on our businesses and our lives?  How do we turn them into teachable moments, into Joyce's "portals of discovery?"

Ready, Fire...

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I played a lot of sports when I was growing up.  Baseball, hockey, football, lacrosse.  I was a decent enough baseball player, but at 5-foot-6, I harbored no illusions of playing at any high level of competition.   (Especially after watching "failed" major league pitchers up close and personal during one trip to Spring Training.)  In lacrosse, I was good enough to play at the Division I collegiate level, but not as a starter.  

I loved these sports, practiced diligently and consistently, and worked with my coaches to get better.  But at a certain point, I did not get any better:  I reached the peak of my abilities.  My potential was exhausted.  So, I focused my abilities and competitive drive in other, more productive areas.  I fired myself, so to speak.  So, it goes.

Several of my TAB members have been struggling with "people issues" of late.   Hiring is one of the three challenges (the others being sales and marketing) that form the "trinity" of core issues for most small business owners. 

Making the wrong hire is incredibly costly, for businesses small and large.  We're talking tens of thousands of dollars.  I won't list the studies and commentary here, but type "cost of a bad hire" into Google and you'll get 116 million results.

Why is hiring people thing so hard?  For one, it's "because we hire people for what they know, but fire them for who they are," according to one TAB member.

Going for broke?

Last night's Super Bowl was a thrilling one:  tightly-played between evenly-matched teams.  It came down to the last second,  a desperation heave -- a "Hail Mary" -- hoping to turn defeat into victory.  Didn't happen...for the Patriots, anyway.

But as the coach said after the game, there were "100 plays" that he'd like to do over again.  He wasn't so much talking about the strategy or design of any of the plays, but the execution.  After six months of practice and playing, it came down to the last minute and a couple of plays that didn't work out quite as planned.  Any of them could have changed the outcome.


Stuff happens, as they say...all the time.  In football, in business and in life.

But while there are many parallels and analogies between football and life, as a business owner or leader, if you are in in the position the Patriots were in with just over a minute left in the game, it is a classic Catch-22 if ever there was one.

In business, if you need to go for broke, the likelihood is that you already are well on your way to getting there.  If you are between a rock and a hard place, it is a much different reality than a football game where everyone goes home a bit richer.  

In _____ we trust?

Trust is on the wane. 

This is probably not a big surprise to you.  Given the economic and social change occurring globally, and the stresses that change induces, a fair amount of dislocation and disconnection is natural.

But it seems deeper than that. Everywhere you turn there seems to be another poll or study showing a dramatic decline in trust and a rise in skepticism.  (Disclaimer: I worked at Edelman back in the 90s.)
 
The state of trust in the world, or rather the lack of trust in our institutions and leaders, is disturbing.  And certainly not without cause:  the breadth of bad behavior is staggering and seemingly all-encompassing.  Type "list of recent scandals" into Google, and you will relive a cascade of misdeeds by corporate, academic, media, sports and religious institutions and individuals. 

The skepticism and lack of trust is bad for business.  Marketing 101 teaches us that for a business to succeed over the long term, it must be 1) known, 2) liked, and 3) trusted.

But it's not just big business.  Some of the worst offenders are smaller enterprises, the mom and pop operations that should know better, because they need every customer.  We all have stories of local businesses that we don't frequent any more because they changed for the worse and broke a trust that had taken years to build.

Always be losing?

The movie Glengarry, Glen Ross was on TV recently.  I watched for a few minutes.  I always do when I spot it.  It's like a roadside accident; disturbing, yet hard to avert your gaze. 

The most famous scene in the film is when Alec Baldwin's character comes to "motivate" the under-performing sales team.  "Always be closing," he spits.  "Coffee is for closers," he sneers.  It is the epitome of the "man-up," high-pressure school of sales.  It resonates because we recognize and empathize with both sides of the dialogue.  I guess that's why the play won the Pulitzer Prize.

"I need to increase sales," is the most common refrain I hear from business owners and CEOs.  They are constantly looking for the magic bullet:  the system or process that will tap the revenue gusher that they know is just a little further beneath the surface.  Just keep drilling.

There's a reason that only politicians are trusted less than salespeople, according to one of the leading sales training organizations.

Do your customers or prospects respond to being accosted, being stalked?  Do you?  Can't you just picture the stereotypical "bad" salesperson?